RE/MAX CROSSROADS RULES & REGULATIONS BULLETIN:
TREB Rules on Advertising
We had previously covered RECO Compliance in Registrant Advertising in our Office Bulletin: Rules & Regulations dated May 27, 2013. Today we will be covering TREB’s rules on advertising.
R 400 - ADVERTISING
The Listing Brokerage shall ensure that any sign placed on property listed through TREB’s MLS® System shall, subject to the terms of the MLS® Listing Agreement, be the Listing Brokerage’s sign and shall have MLS® identification attached to it during the currency of the MLS® Listing Agreement. If such real estate is situated outside MLS® Districts N, W, C, E, then the MLS® identification shall also indicate that the property is listed through TREB’s MLS® System.
No Member’s MLS® sign shall be placed on the property until the commencement date of the Member’s MLS® Listing Agreement.
On expiry, suspension or cancellation of an MLS® Listing Agreement, the Listing Brokerage shall remove any MLS® sign placed on the property by the Listing Brokerage immediately.
No “Sold” sign other than that of the Listing Brokerage shall be placed on real estate listed through TREB’s MLS® System prior to closing, without the written permission of the Listing Brokerage.
When a property with an MLS® sign has been Reported sold firm, a Member shall, within two (2) TREB business days, place a “sold” sign on the property or remove the “for sale” sign.
A Member shall promptly remove his sign from property that becomes listed by another Member for the same Trade function.
Members other than the Listing Brokerage may advertise an MLS® Listing only when an MLS® Listing Agreement so indicates and Members have received specific written permission from the Listing Brokerage prior to each occasion of advertising.
Members shall not use any marketing materials prepared by or created for another Member, including but not limited to, photographs, floor plans, virtual tours, personal marketing materials or feature sheets without the written consent of that Member who created or purchased the material.
(This means you should take your own photos of your listing property for uploading on your MLS Listing. Do not save pictures or any other attachments from an expired listing that belonged to another TREB Member.)
No Member shall advertise or represent an MLS® Listing for any use other than as permitted by law.
These rules are straight forward and should be complied with. As with all MLS® Rules and Policies, failure to comply may result in a complaint to Professional Standards.
For a complete reading of the TREB MLS® Rules and Policies, please click here.