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June 14, 2016



When you’re looking for a new restaurant to try or a new vacation to book or watch the latest movie, you go online to check out reviews and look up for information before doing it.   Home buyers, sellers, investors and renters do the exact same thing when they decide to make that leap into the real estate market, especially before they commit to a real estate professional. 


According to RE/MAX INTEGRA’s latest blog, 99% Of All Home Searches Start Online!  Today’s consumer is not only researching homes. 66% of consumers are extensively researching agents online before reaching out to them.  When they’re searching for you, what are they finding?  Is your visual presence encouraging attention or chasing it away?  Have you even tried to look yourself up?  Your Online Presence Is YOUR First Impression.


When clients are researching agents online, they’re looking for three core principles: HONESTY, TRUST, INTEGRITY.  So how do you convey those traits over the Internet?  There are 2 easy things that you can do:


1. Update your headshot every two years. This time frame is frequent enough to cover changes in hairstyles and fashion. If you take a professional photo, wear appropriate attire, don’t overdo Photoshop and rid yourself of props.


2. Think about using video.  Of all of these statistics, the most shocking is the percentage of agents who are actually using video: 3%.  Experts are predicting that by 2017, 74% of all internet traffic will be mobile. Studies are already finding that buyers are watching a plethora of videos regarding their real estate needs.


For the TOP 5 TYPES OF VIDEOS AND USES, check our RE/MAX INTEGRA’s blog:


Tagged with: visual presence reputation first impressions video mobile search real estate marketing
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